Tuesday, April 10, 2007

EON Lead generation

Market Segments







IPCM

SBL

ATP
Lead Generation

Description
Priority
IDC
Other
IDC
Other
RDC
Leads from Google Campaign advertising


0
IPCM

SBL

ATP
Leads from Viral Marketing YouTube, EonExperience, mass e-mails, newsletters


0
IPCM

SBL

ATP
Existing Customers - Repeat sales - NEW EON Offers: New Products, EE presence, Second Life, Exhibit presence
0
IPCM

SBL

ATP
Marly's Education leads


0
IPCM

SBL

ATP
Personal Contacts from the past - Repeat sales - NEW EON Offers: New Products, EE presence, Second Life, Exhibit presence
0
IPCM

SBL

ATP
"Sniper" Target TradeShows Exbiting Companies- EON participation & Co investment


1
IPCM

SBL

ATP
Partners contacts IDC locations


1
IPCM

SBL

ATP
Partners contacts "Go to Market" Exhibit firms, PR, Web , Ad firms, Audio Video


1
IPCM

SBL

ATP
U.S. Commercial Service for IDC Candidates outside US


1
IPCM

SBL

ATP
Governers Office & State Org for IDC Candidates inside US


1
IPCM

SBL

ATP
Existing Prospects (CRM, Outlook, Linked in, Bus cards, CRM)


1
IPCM

SBL

ATP
Leads from Participation at TradeShows


1
IPCM

SBL

ATP
Partners contacts "Go to Market" Tech firms - Microsoft Vista, Toshiba


1
IPCM

SBL

ATP
Leads from EON Newsletters (8000 subscribers)


1
IPCM

SBL

ATP
3d companies that work with Second life or have an Island on Second Life (addidas, GM, Toyota) - offer a higher end 3D EON based solution for tradeshows and corporate high end marketing as an upsale to their Second Life launch (dealerships, configurators, ESA, conventions, HQ, laptops) a. Washington-based Electric Sheep Co.,- Paul Itkin,b. New York's Aimee Weber Studio, Paul Itkin c. Sausalito (Calif.)-based. London's Rivers Run Red


1
IPCM

SBL

ATP
Leads from Articles about EON - get the PR Going


1
IPCM

SBL

ATP
Linked In - empl at Top 20 target custom in target markets


2
IPCM

SBL

ATP
Net working - Speaches at target market asooc & mtgs


2
IPCM

SBL

ATP
Partners contacts VARs, Solution partners, agents


2
IPCM

SBL

ATP
Partners contacts IDC Partner companies: Christie, HP, NVIDIA


2
IPCM

SBL

ATP
Partners contacts "Go to Market" Consulting firms, accenture,IBM etc


2
IPCM

SBL

ATP
Proactive Review of News Google about VR & Interactive 3d


2
IPCM

SBL

ATP
Leads from NEWS & Media about Target Companies with Co investment Pilot Offer


2
IPCM

SBL

ATP
Leads from Non competing Peers or their VAR (UGS, Pro/E, Catia etc)


2
IPCM

SBL

ATP
"Sniper" target markets top 20 customers - Hoover - E-mail, cold calling


3
IPCM

SBL

ATP
Internet Search on how to generate leads, Sales books etc


3
IPCM

SBL

ATP
Leads from Google Search on VR & Interactive 3d


3
IPCM

SBL

ATP
Leads from Competitors


3
IPCM

SBL

ATP
Contact Academic institutions that use Second life and offer EON SBL upgrades like Dartmouth College View Slide Show - Marly


3
IPCM

SBL

ATP

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