EON Reality Updated Info

EON Reality

EON Reality, Inc. is the world's leading interactive three-dimensional (3D) visual content management and Virtual Reality software provider. Its powerful, breakthrough technology enables users to experience more by revolutionizing the way companies leverage their digital assets throughout the product lifecycle. EON’s Virtual Reality software tools and applications, including Interactive Product Content Management (IPCM), Simulation-Based Learning (SBL), Augmented Tele Presence (ATP) and Rich Media Publishing (RMP) users are able to create realistic and authentic product experiences based on 3D visualization technology, delivering versatile productivity to the aerospace, automotive, manufacturing, retail, defense, education and medical sectors. Companies including Suzuki, Siemens, John Deere, Atlas Copco, Toyota, Tetra Pak, Boeing, Bombardier, Intel, Peterbilt, Lexus, Whirlpool, Honeywell, GE Healthcare and Stryker, use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support


Founded in 1999, EON Reality is a privately held US corporation based in Irvine,
California. The Company is the world's leading interactive three-dimensional visual
content management software provider. Its software tools and applications give
enterprises the ability to create realistic and authentic product experiences based on 3D
visualization technology, which fosters a direct and intuitive interaction with real-world
perspectives of a product in its designated, natural context. The Company’s software
adds significant value to marketing, sales, training, and product planning operations by
allowing the enterprise to effectively capitalize on existing investments in product
lifecycle management (PLM). Utilizing 3D informatics increases product sales and
marketing event retention, while reducing design, maintenance, service and training
costs.

The Company’s underlying technology platform is based on more than eleven years of
R&D and delivers complete 3D visualization and virtual reality features for Interactive
Product Content Management (IPCM) and Simulation-Based Learning (SBL). EON
offers cutting-edge visualization performance, seamless enterprise-level data exchange,
and a highly flexible, scalable deployment publishing format and software architecture.

EON Reality’s vision is to revolutionize the way global companies leverage the use of
their digital assets throughout the product life cycle. Its unique visualization technology
can be leveraged beyond enterprise sales and marketing and into telecommunications,
media, and entertainment. As a result, in 2006 EON significantly expanded its operations
in the area of Augmented Tele Presence (which allows mixed reality distance
communication), Rich Media Publishing, and Location Based Experiences.

In addition to its headquarters in Irvine, EON has a development office in Gothenburg,
Sweden, and sales and support offices in Chicago, IL, Newark, NJ, Valencia, Spain,
Lund, Sweden, Manchester UK, Tokyo, Japan and Melbourne, Australia. The Company
currently has resellers and support staff in more than 20 countries. It has distributed more
than 200,000 personal edition licenses and has systems installations in more than 25
countries.

The global interactive 3D market has surged to US$43 billion in sales during 2003 and is
expected to grow to US$77 billion by 2007.1 The growth reflects growing global
acceptance of interactive 3D and Virtual Reality as mainstream technologies in industry,
education, training, and research. Within the broader 3D/VR market, the IPCM and SBL
segments are expected to grow rapidly over the coming years, leveraging large
repositories of existing 2D and 3D CAD digital assets while taking advantage of
decreasing hardware costs for Interactive 3D and immersive installations. IPCM and SBL
will continue to become a more integral part of PLM strategies.

The global interactive 3D market trends are especially strong in EON’s emerging growth
areas, Rich Media Publishing and Location Based Experiences.

• IBM, Google & Microsoft have indicated that “a 3D internet” will be a critical
element of Web 3.0
o For example, an IBM spokesman recently said, “IBM hopes to help drive
and build out the next generation Internet, one that is open, immersive,
and 3D”
o IBM and EON are in active discussions exploring collaborating in this
area
• The video game industry is fueling and setting the 3D expectations with new
technologies for Nintendo Wii, PlayStation 3, and Xbox 360
• Amusement parks like Disney are in discussions with EON to develop new,
highly innovative 3D application projects
• TelePresence is becoming mainstream – Cisco, HP, IBM are all launching
mainstream TelePresence solutions that need EON’s tele-immersion component
• Many large corporations and governments involved in the hospitality, mall &
gambling industries are in discussion with EON to create $2-10 million
Experience and Discovery Centers based on 3D experiences
With its extensive technology and product base as well as its proven ability to deliver
working ROI-based solutions and customer value, EON Reality is well positioned to
immediately benefit from sales, marketing and support organizations' increased adoption
of IPCM and SBL as well as address these new growth markets. EON Reality can fully
deliver on the requirements of market-driven organizations, and, with its products playing
a central role in its customers' business processes, stands to maintain and further advance
its leadership position in delivering the richest, most powerful IPCM and SBL
applications available.

Interactive Product Content Management (IPCM) IPCM offers a simple process to reuse and expand existing 3D digital assets developed for design in to marketing, sales, planning and support functions applications. IPCM creates customer-centric ROI-based solutions that translate static product content to interactive 3D, smart digital assets.. They also provide a clear link to existing enterprise solutions provided by companies such as SAP, Oracle and Siebel. The applications combine customer validated sales and marketing functionality with an easy-to-use 3D authoring environment and an extensive support for various publishing formats from the Internet to Immersive Stereoscopic Displays. EON Reality is the inventor of the IPCM segment. Even non-technical users can enjoy simple EON based tools that address their corporate needs. Key Software Products include:
EON Server
EON Sales Assistant
EON Space Planner
EON Professional
· EON ICATCHER/ICUBE

IPCM, EON’s largest market at present, has emerged in the wake of the mass adoption of computer-aided design (CAD) and product lifecycle management (PLM) technology in recent decades. While CAD and PLM facilitate the engineering and design of large, complex products and buildings such as airplanes, trucks, and power plants, their 2D design content is fundamentally limited. This data is linear, non-interactive, and cannot be used in many emerging 3D visualization contexts such as the Internet, laptops, auto stereo displays, multi-wall environments, and 3D stereoscopic screens.

IPCM takes static design data and brings it to life, transforming it into interactive 3D
content for communicating sales, technical information, marketing highlights and
complex support procedures. It can efficiently take data from a single source and
repurpose it in a variety of display contexts, such as the Internet, on a billboard, on a
large screen in a tradeshow, or in an immersive room. IPCM allows enterprises to
capitalize on investments in engineering design to increase sales productivity, and to
reduce documentation, support and training costs.

Moreover, IPCM enables a host of applications that integrate 3D visualization into sales,
marketing, and training workflow. For example, a 3D visualization and sales tool such
as EON Sales Assistant offers 3D product configuration coupled with a financial
estimation engine, sales performance tracking, and customized marketing material
production.



Simulation-Based Learning (SBL) is a simulation/virtual reality-based training solution that brings the power and versatility of advanced, high-end simulation technology to the PC platform and the Internet, effectively moving users from “e-learning” to “s-learning”. EON Reality is one of the leading innovators of the SBL segment. Key Software Products include:
· EON Professional
· EON Studio
· EON ICATCHER/ICUBE
· EON Server
· EON SDK

SBL represents the
next evolutionary stage of e-learning, where learning is conducted with a computer and
benefits from the interactivity of an online environment. While e-learning has heretofore
depended on visualization in 2D, SBL creates interactive 3D visualization applications
for educational experiences that dramatically enhance learning and knowledge transfer.
The SBL market ranges from education for community colleges and technical education
programs to training for plant maintenance, product support, and other visual
applications.

A visual example in which SBL facilitates training for a
nuclear power plant in South Korea. A visual configurator allowed students to rotate any
location inside the plant on any axis to view from any angle, zoom in on key features and
detail, pan across the screen to highlight features, and interact with components in their
natural environment. In this example, SBL dramatically improved productivity and
reduced costs by 90% compared to past training that relied on static, 2D images and
materials that lacked visual interactivity.



EON Display Systems integrate EON software and Virtual Reality applications with a variety of display systems to provide state-of-the-art products and solutions for immersive and stereoscopic viewing, from portable wireless PC’s and Glasses-free Stereo display systems to curved-screen and Immersive Rooms consisting of multi-channel projection walls. The EON software tools are seamlessly integrated with a wide range of display systems, giving customers with a unique flexibility to publish content. EON Reality is one of the leading innovators of the VR Display segment. EON Reality offers the following turn-key systems:
Glass free Stereo Display - EON Artificial I™
Desktop VR - Desktop Reality System
Head-mounted VR - Immersive Reality™ System
Projection wall - EON ICATCHER™ System
Portable 3D – EON Icatcher Mini™ System
Curved Screen - Concave Reality System
Immersive Room - EON ICUBE™ System
Immersive Telepresence EON Ipresence™ System
Touch Free Interaction, EON Touchlight™ System

EON’s software offerings are compatible with virtually all methods of 3D display. The
Company’s technology is distinguished not only by its ability to convert over 120
different 2D/3D formats into interactive 3D objects, but also by its ability to display these
objects through many commercially available technologies. EON software can export 3D
images to multiple formats, including PowerPoint and PDF, as well as to a wide range of
digital display devices. Its solutions integrate with advanced display technologies that
allow users to have interactive, immersive 3D experiences. EON is revolutionizing the
interactive screen displays for trade shows, signage and billboard market by providing an
unprecedented level of interaction with displayed media.

EON’s software was designed to optimize 3D experiences on current and next-generation
displays. 3D display technology varies widely in method and visual quality, but the
Company has integrated its software with many technologies to provide a comprehensive
line that allows clients to utilize the best display technology for their specific needs.
EON’s advanced display solutions are able to enhance a broad array of business
processes, sales and marketing activities, communications, and teaching procedures.

EON Artificial-I
• Auto stereoscopic – no eyewear
is required
• Multiple viewers at a time
• Can switch between 3D and 2D
modes
• Enhanced graphics engine for
high quality 3D effect
• Fully interactive real-time 3D experience

EON Icatcher
• Immersive stereoscopic
display solution that uses LCD
or DLP projectors together with
EON software
• Intuitive, real-time interaction
• Realistic 3D imagery that is
responsive to the user's action

EON I-Crystal & EON I- Presence
• EON I-Crystal is a Holographic
Communications Display where
3D objects float in space
• Tele-Presence device that
combines video and VR
• Videoconferencing option for
remote meetings integrated with
system

EON Concave
• Immersive, concave
stereoscopic display that uses
LCD or DLP projectors
together with EON software
• Intuitive, real-time interaction
with front or rear projected
single or multiple screens
• Realistic 3D imagery that is
responsive to the user's action, and can display multiple
objects or a full environment.

EON ICUBE
• Multi-sided immersive environment (3, 4
or 6 walls), participants are surrounded
by virtual imagery and 3D sound.
• Objects float in 3D space can be touched
and manipulated by users, and can be a
altered in real-time..
• Easy to use even for non-programmers
with speed of immersive content creation
and deployment

EON Touchlight™
· Novel touch screen technology that provides
a natural and intuitive bare hand interaction
with 3d objects.
• Image processing to combine the output of
2 cameras and a semi-transparent plane.
• The resulting image shows objects that are
on the plane.
• High bandwidth surface for
virtual imagery and 3D sound
gesture-based interaction
• Objects float in 3D space and
can be touched and manipulated
by users in real-time

Augmented Tele Presence (ATP) offers mixed-reality distance communication. ATP enables the long-distance transmission of life-size, Interactive 3D environments and Virtual Reality that seamlessly merge with live High Definition video. EON Reality is the inventor of the ATP segment. Products include:
Immersive Telepresence EON Ipresence™ System
Touch Free Interaction, EON Touchlight™ System
Virtual Presenter, EON Holopodium™ System

New technologies are allowing people to move away from purely physical
communication to “augmented/mixed” reality communication and interaction.
Augmented Tele-Presence is the real-time display of 3D information and images that
assists and enhances collaboration and interaction. Enhanced visualization will become
ubiquitous, as it will provide added contextual
information to functions like communication, product
development and R&D, and medical imaging.
Augmented Tele-Presence will allow users to reduce
travel costs, enhance presentations, enable hands-on
experience and customization of products, and provide
contextually relevant information.
ATP will utilize many technologies that EON has or is currently developing: immersive
3D displays and superimposed live video and intuitive interaction techniques like EON I-
Presence, EON Touchlight, and EON Virtual Presenter.



EON Rich Media Publishing leverages the world’s largest online interactive 3D experience-streaming service and 3D library to transform static two-dimensional presentation tools into interactive 3D professional- and user-generated experiences on line. Current and Planned Products include:
EON Space Planner
EON Sales Assistant
EON Human Creator
EON Visualizer
EON Coliseum (Planned)
EON Experience Creator (Planned)
EON I-Search (Planned)

Rich Media Publishing presents a significant growth opportunity for EON. Advances in
hardware and 3D software like EON’s will let end-users experience 3D visualizations
across a scope that was impossible in the past due to constraints in technology. 3D
visualization will serve as a foundation for advances in e-commerce displays, as websites will be able to overcome the distinct advantage that “brick-and-mortar” stores have by providing visual and auditory sensory feedback that is comparable to reality, and, on a long-term horizon, touch and smell. As examples, photorealistic 3D catalogues and dynamic 3D interfaces will let consumers customize clothes to body types, choose parts and accessories for cars, and visualize finished products while they are still on the drawing board. 3D visualization on the web is growing rapidly - EON’s own plug-in has been downloaded over 36 million times since being released in 2001.

Beyond the Internet, 3D imagery will be able to be integrated into other media like
PowerPoint and multimedia presentations. EON’s latest product, Dali, will utilize the
integration of 3D with the web to provide users with an intuitive interface that supports
drag and drop functionality for 3D viewing, exploration, 3D materials, 3D object and
environment libraries, 3D sound, configuration and interaction, and animation
capabilities. Along these lines, the web will offer enormous possibilities for the use of
emerging visual search technologies to access and develop 3D object repositories that can be used by developers to create rich media content. Matthew Brennesholtz of Insight Media (2006) notes that much of the source material for content that is displayed in 2D
today actually exists in 3D, but due to display limitations is not taken advantage of (most
computer games and graphics, for example, exist in 3D).

Experience Discovery Centers (EDC) and Edutainment Solutions

As an extension of location-based display solutions (for example, kiosks at trade shows
or rides at amusement parks), the market for more advanced, immersive 3D experiences
in education and discovery will grow. EDC requires the integration of hardware,
software and services to create next-generation 3D environments that will enhance
learning and entertainment experiences. The Company’s existing experience in
executing large-scale integration projects put it at the forefront of the EDC market. EON
software and its holographic and large immersive displays will let participants visit
different places, times, and people while interacting with their 3D environment in real
time.

EON Studio

EON Studio is an Authoring tool for developing interactive 3D applications.
Operating EON Studio requires
no programming experience, and it rapidly and easily develops interactive 3D
applications. Studio has been deployed in marketing operations to give consumers visual access to products that they would otherwise not be able to see. For example, it allows a user to compare how a car would look with a variety of features, colors, or accessories.

EON Professional

EON Professional is an Authoring tool for developing advanced interactive 3D applications. EON Professional supports over 120 native CAD and 3D/2D formats and allows users to create more complex simulations. The solution allows users to create content with a higher level of realism using real-time visual effects, and install plug in modules to simulate more advanced conditions. For instance, a physics module allows users to simulate complex mechanical systems in real time, and a human module provides moving humans for EON applications. EON Professional allows users to create both IPCM and SBL applications tailored to specific functional needs.

EON SDK

EON SDK is a Software Development Kit for developing advanced interactive 3D applications based on the .NET architecture and enables the creation of custom EON features. Using Microsoft Visual C++, developers can create customized EON Studio modules and nodes that can be license-protected.


EON Server

The patent pending EON Server is a modular server-
based service for distribution and tracking of EON
content over the Internet or for managing large product
repositories. The server combines two systems based on
proprietary technologies: EON Dynamic Load, which is
designed to handle the distribution of large files, and
EON Track, which tracks user interaction with databases,
to allow users to rapidly distribute the large amounts of
digital data required to support 3D visualization. The EON Server’s monitoring
capabilities enable the tracking of user interaction data and database information usage.

EON Sales Assistant

EON Sales Assistant is a complete sales
and configuration-authoring tool that
creates a visually driven sales process
coupled with financial estimation engine,
sales performance tracking, and quote and
customized brochure generation
capabilities. The product enables a
customer to select and configure a product
of their choice in full 3D, allowing them to
interact with a product by zooming,
rotating, panning, and adding or removing
accessories.


EON Planner

Planner is an application framework that
allows customers to visualize their
complete product environment and
appropriate configuration of products.
The framework is comprised of CAD
import/export functions, a 3D product
catalogue, 2D/3D layout, distance
measurement, configuration and layout
planning, and generation of bills of
materials and quotes.

EON Raptor

Raptor is an 3dsmax plug-in that allows web developers and web page viewers to display
and interact with 3ds Max content in real-time. Since its introduction in 1999, the web
based EON Viewer has been downloaded over 36 million times.


EONExperience

EONExperience is an online Interactive 3D Experience streaming service and library that
allows users to experience and share 3D Experiences. The rising popularity of 3D,
internet-based gaming like Linden Lab’s “Second Life” represents a significant growth
opportunity that leverages EON’s core competencies. EONExperience’s capabilities
allow users to quickly create and search for 3D objects in order to interact in an internet-
based 3D environment. The Company’s existing authoring tools and applications will
allow corporate clients the ability to integrate their existing 3D marketing collateral into
the EONExperience environment.

EON Dali (Release in Q2 2007)

Dali is EON’s latest 3D content editing tool, optimized for use with the Windows Vista
operating system. The latest kernel offers an intuitive interface and access to a large
web-based 3D repository of items that will allow all levels of users to create rich 3D
content. The product harnesses EON’s leading-edge technologies and combines them in a user-friendly, web-connected application that will extend the ease of use of 3D
imagery. It features advanced functionality such as visual search of objects and
components, a 3D object and environment library, 3D sound, configuration and
interaction, and animation.



EON PRODUCTS

Authoring Tools

EON’s authoring tools offer three solutions to address different levels of user
sophistication. The Company’s authoring and application products have been validated
by substantial user adoption, and its long track record of success in the marketplace has
enabled EON to refine its product offerings and position itself as the technology and
market leader in 3D visualization software. Importantly, the Company’s products are
able to convert over 120 2D/3D design formats into 3D images. EON’s authoring tools
and back-end software form a comprehensive platform that enables users to create,
display, and manipulate 3D content.

EON SOLUTIONS
There is substantial market demand for a more effective medium to convey product
information for marketing, sales, merchandising, support, service and training. While
manufacturers, distributors and retailers in all industry segments each have unique
requirements, all have a common need for improved and integrated communication tools.
The EON Product solution works for manufacturers, distributors, retailers, and any
organization that provides product support, service and training.

Sales

Companies choose the interactive 3D solution from EON Reality to expand sales by
bringing their products to life and by giving users the opportunity to visualize and interact
with complete product combinations. Through the use of EON Reality's solutions an end-
user can:

• See and explore a product in 3D from any angle or zoom perspective
• Try in real time the product's functionality as well as interact with and configure
its features
• Buy the product in the selected configuration and obtain service and support
information after the purchase
EON Reality's solutions help manufacturers in the sales process by augmenting product
specifications and information available throughout their distribution chain. For OEM's
with large, complex components, EON’s sales solution helps customers and distributors
visually understand configuration options and technical specifications. In addition,
product development cycles are shortened as EON objects can be used to pre-sell
products before full production begins. And companies can enhance their marketing
power on the web with better visual presentation of their products.

Support and Training

EON software is extensively used to build simulation-based 3D distance learning
applications. The main application area within e-learning is basic skills training in which,
for example, an assembly or maintenance sequence can be learned or re-freshened over
the Internet instead of training on the actual product. Also, hazardous training and service
areas such as nursing and banking have been successfully implemented using EON.
Besides the interactive 3D component, EON also tracks what a student is actually doing
within the training environment.

The game-like training environment provided by EON significantly increases the
engagement of students compared to traditional training methods, thereby motivating
students to perform and learn faster.

EON’s applications feature enhanced capabilities for the creation of interactive training
applications, both for instruction, practice and assessment. Simulations can contain a high
level of interactivity, giving students a realistic experience. EON Training base contains,
for example, nodes for assembly/disassembly, instructions in text or audio and evaluation
of performance. Furthermore, additional nodes can create sequential courses of events.

Companies gain a significant competitive advantage using the EON solution to lower
product-related training, maintenance and support costs. The advantages of EON
applications include:

• Automating redundant FAQs
• Providing 24/7 maintenance information
o Customers and support staff can use EON to access user-directed
maintenance and repair instructions that describe and visually demonstrate
important information
• Decreasing customer support requirements
o Interactive visual images with full product functionality provide assembly
instructions and product use information with less need for help from
customer service personnel
• Decreasing product returns
o EON applications ensure that customers order the right product and the
right configuration
EON support and training applications include:

• Customer training through interactive manuals and training applications
• Internal training of maintenance personnel, sales and support staff as well as
assembly line training
• Training of service and support staff through scenario-based problem solving,
online support, interaction with digital products
The advantages of EON applications in support and training include:

• Up to 55% time and cost reduction compared to classroom training
• Up to 80% time and cost reduction compared to on the job training
• Examples of 25% increased retention and skills transfer compared with classroom
training
• Close to real experiences rather than just theory
• Repetition and assessment
• Safe and realistic hazardous situation training
• 24 hour accessibility
-20 - Confidential

Maintenance and Repair

EON applications allow users to see, inspect, test, and understand a wide range of
important product information including operating instructions, maintenance and repair
procedures in realistic interactive 3D. Advantages of utilizing EON applications include:

• Easy integration into existing IT systems and internet channels
• Accurate and complete product information
o Digital images of products contain all characteristics of the actual objects
including behavior, textures, functionality and other information
• Compact file size
o Object geometry is optimized to allow for Internet use and fast distribution
whether browsing through a product manual, walking through a virtual
showroom, getting detailed specifications, or seeing how the products
actually work and interacting with them
• Tracking of user interaction
o Companies are able to monitor how product information is used for
maintenance, repair and product support
• Drill down learning
o EON solutions include features such as "mousing over" or right click
activation of the product information database to provide additional levels
of product information
• 24/7 availability
o EON provides secure, 24/7 access to detailed product support information
in real time

Interactive Digital Centers

EON has found that the visual nature of its solutions demand in-person experiences to
maximize sales potential. As a result, EON has created a new business model whereby it
partners with local organizations to build visualization centers known as Interactive
Digital Centers (“IDC’s”). To develop IDC’s, EON partners with local organizations
that bring:


• Understanding of the local market
• Quality technical resources plus the main expertise in focus areas such as IPCM
or SBL
• Management and administration capacity
• Facilities and network access
• 50% of the capital required for start-up and operation of the IDC
In return, EON offers its partners:

• A proven business concept
• Customer network and contacts with potential development projects
• Training and educational material
• Technology transfer
• State of the art software for IDC
• Necessary IPCM hardware
• System integration knowledge
• Experience from development of new software applications
• 50% of the capital required for the start-up investment and operation of the IDC
IDC’s accomplish a variety of goals:

• Put partner’s region on the map as an international leader in visualization
• Attract key international visualization players to the region
• Create new quality IT jobs in visualization
• Create new direct revenue opportunities by attracting projects in IPCM, SBL, and
other areas
• Create awareness of EON’s products that generates leads and sales outside the
IDCs




IPCM MARKET OVERVIEW

Recent technological developments have triggered rapid growth in the market for
interactive, 3D visualization technologies. Hardware has both improved in performance
and become considerably cheaper. Software now supports real-time and interactive 3D
visualization technologies across a variety of applications for both the consumer and the
enterprise. According to technology leader Intel, interactive 3D’s transformative power:

“Lets you examine and manipulate objects in ways not possible with two
dimensions, enabling the opportunity to deliver innovative new products
and services that go above and beyond the traditional two-dimensional
experience.”3

Due to the wide scope of visualization across industries and within organizations in areas
such as product development, communications, marketing, and training, the emergence of
3D visualization technologies will leave no organizations unaffected in coming years.
After a lengthy period during which expensive and slow hardware restricted broad
deployment of 3D applications, the market for interactive 3D has finally arrived.
However, it is highly fragmented and unevenly deployed across industries and within
organizations. Industries that utilize 3D in their production processes, like heavy
manufacturing and medical imaging, have been fast adopters of 3D technology. On the
other hand, sales and marketing, communications, and educational organizations are just
beginning to tap the benefits of 3D visualization processes. Advances in technology have
made interactive 3D a viable, cost-effective workflow enhancement. These market
statistics illustrate the growing penetration of 3D environments:

• The global interactive 3D market was $43 billion in sales in 2003 and is expected
to grow to $77 billion by 20074
• Second Life, the 3D virtual world created by Linden Labs, has surged from
105,000 users in December, 2005, to 2 million as of December 14, 2006
• Sharp has sold three million cell phones with 3D screens in Japan since 2003
• 3D displays will see sales to the private sector rise to 8.1 million units in 2010, up
by more than a factor of four from 2 million in 20035
The growth in interactive 3D reflects growing global acceptance of interactive 3D and
virtual reality as mainstream technologies in specific applications across industry,
education, training, and research.

While displays and related hardware components are key components of the emerging 3D
ecosystem, software is equivalently critical to the mass adoption of interactive 3D
technology. Functional, usable software is necessary to create 3D content and publish it
content across the numerous display technologies in use. In particular, software can
leverage the extensive libraries of 2D content held in enterprises, research institutions,
and other organizations by transforming it from static 2D data into dynamic 3D content
for publishing and interactive applications.


3 http://www.intel.com/technology/systems/3D/
4 Market for Visual Simulation/Virtual Reality Systems, Insight Media,
http://www.insightmedia.info/reports.php
5 iSuppli/Stanford Resources





IDC
General description – IDC_0307.ppt (225 MB), please see EON Sales FTP in the Presentation folder. This is the Dan’s latest presentation Concrete IDC. (It is also on the sales server/Presentations.)
Equipment specification proposal, IDC Equipment specification.doc (4 MB) – please see EON Sales FTP in the IDC folder (It is also on the sales server/EON IDC folder.)

EDC
EDC presentation - http://www.eonreality.com/files/presentation/EDC.pdf (6 MB)

DTC - please see EON Sales FTP in the Decision Theater Center – DTC folder (It is also on the sales server/EON DTC folder.)
DTC main solution detail proposal - DTC main Display solution detailed proposal (2 MB)
DTC Overview Presentation - DTC_equipment.ppt (34 MB)
DTC movie - http://www.eoncollaborate.com/login/videos/video_arizona_decision_center.wmv (102 MB)

Marketing material
Product - http://www.eonreality.com/eon-products.html
Case studies - http://www.eonreality.com/eon-case_studies.html
Demos - http://www.eonreality.com/eon-demos.html
Brochures - http://www.eonreality.com/support/eon-brochures.html


3D visualization Objects in the real world are three dimensional, possessing width, length and depth. Photography and other digital media flatten objects in the process of capturing their images, creating two-dimensional representations. Most media today operate in 2D; however, software and hardware advances enable conversion of digital assets into three-dimensional objects, constructing a life-like “virtual reality” where collections of 3D objects are used to simulate real life. See Wikipedia

EON Reality’s products EON Reality products and services that fall into one of four categories: Interactive Product Content Management (IPCM), Augmented Tele Presence (ATP), Rich Media Publishing (RMP) and Simulation-based Learning (SBL) and Location Based Experiences (LBE).

EON Reality technology
EON Reality solutions employ software algorithms to create 3D objects and worlds from vector-based object data. The proprietary process extracts 3D CAD data and overlays software algorithms that create realistic 3D interactive models within minutes.

How are 3D virtualization and Virtual Reality technologies used?
Currently, 3D virtualization and Virtual Reality technologies are used throughout the product lifecycle, in simulation-based learning environments and entertainment. EON Reality offers solutions that enable users to quickly and easily create immersive environments for simulation-based learning, customization of existing products and conceptualization of new products.

Is the technology only useful in video games and entertainment?
Although the video game and entertainment industries have been early adopters, the principles of 3D are useful across many different sectors, and the applications of which we have just begun to explore.

Which markets does the company target?
EON Reality works with companies in the aerospace, automotive, manufacturing, retail, defense, education, experience based entertainment and medical sectors.

How have innovations in technology improved the 3D experience?
Substantial improvements in the areas of graphics processing, 3D display technologies, Internet bandwidth, computer mobility and widespread use of 3D solid modeling and high quality EON interactive 3D software and applications have enabled us to simulate products and environments that are virtually indistinguishable from the real world.

EON Reality differentiators?
Differentiator
Description
Benefits

Scalability

The software can display complex 3D imagery across multiple publishing formats.
Imagery can be displayed on immersive 3D stereo displays, kiosks and Web sites, without losing visual quality.
Simple Data Transfer
EON’s software supports more than 120 native formats, including 55 CAD formats.
Enables conversion of almost all CAD and 3D design data to interactive 3D.
High Visual Quality

EON’s software employs pixel/vertex shaders, real-time reflections, shadows, light maps and other advanced visual characteristics.
Constructs highly realistic objects and imagery, creating real-world experiential environments.
Fast Development
Visual programming and re-usable frameworks.
Complex simulation scenarios and configurators can be created quickly.
Physics-based Simulation
Objects and system behavior are modeled using calculations based on Newtonian laws of physics.
Humans and mobile objects’ movements are highly realistic.
Large Data Capacity
Capable of handling large amounts of data (for example, large inventories and complex products)
Users can access large quantities of data through dynamic download and unload.

What is the market adoption forecast for 3D technologies?
While the video game, entertainment and training industries have benefited from the experiential nature of 3D, advances in computer-mediated graphics and software are helping to create emerging market opportunities for 3D visualization and virtual reality. The market size is estimated to exceed 15 Billion USD. See my detailed market forecast in the BLOG



VIRTUAL REALITY COMPETITIVE MARKET SPACE

The competitive landscape for 3D visualization products is fragmented and relatively
poorly documented. Competition is still emerging and few, if any of the Company’s
competitors have the marketing and sales channels that EON has aggressively pursued.
The participants in the 3D market can be broken down into the following categories:
Display Makers, Other Hardware Makers, Content Providers, Service Providers,
Software, and Standards Organizations. EON is well positioned within the software
category of 3D visualization. As a necessary means to expand the footprint of its
software business, the Company engages in the sale of displays and other integrated
hardware solutions. Its main competitors in the space include the following companies:

Virtools – French company focused on developing 3D tools for general VR use. Most
applications are targeted broadly in the visualization, VR and entertainment and
architecture area. Virtools has no specific software solution for IPCM and have only
interacted with EON in the architecture area. The company was sold to Dassault
Systemes earlier this year as the company was not profitable. Most likely the software
will be restricted from supporting competing CAD formats (such as UGS or Pro/E).
Major Global 1000 corporations will likely prefer a CAD neutral IPCM solution.

Viewpoint -Viewpoint (NASDAQ: VWPT) provides visual experiences on the Web.
They have no specific software solution for IPCM and have encountered EON
competitively only in the web space. Viewpoint operates a separate service division that
is interested in IPCM using EON instead of their own software. Their own tools lack
IPCM features and cannot produce high-end visual solutions for larger display formats.

VR4Max - a 3d Max plug in software with no focus or advanced features in IPCM.
VR4MAX is a low-end real-time interactive virtual reality environment to distribute 3ds
max and Autodesk VIZ designs. The tool has very limited capabilities and has no
specific software solution for IPCM. EON has only competed with them in the
architecture area with the company’s correspondent EON Raptor plug-in.

Right Hemisphere – Right Hemisphere is a partner of EON and not a direct competitor.
They are a New Zealand-based company in an adjacent space and backed by Sequoia
Capital and Sutter Hill Ventures. They are a leader in Product Graphics Management
(PGM) software, which enables global manufacturers to globally source, service, and sell
more effectively by delivering 2D and 3D product graphics in the right format across
their extended enterprises from engineering data available in their CAD and PDM
systems. They have no specific software solution for IPCM.

Other competitors include:

Octaga: Swedish company that develops real time web-based 3D viewing plug-ins
similar to Raptor, and offers a suite of 3D players, server and development environments
targeted mostly toward web content.

Bitmanagement Software: German company that targets similar areas as EON. The
company was founded in 2002 and broke even in 2004-2005.

Media Machines: Makes Internet browser application plug-ins and software geared
towards low-end consumer usage.

EON’s competitors do not offer the IPCM capabilities that EON does, and often compete
with EON only in horizontal, low-end visualization markets. EON’s technology is
significantly ahead of the competition when it comes to rendering and displaying more
complex 3D data. In an emerging market like 3D IPCM and SBL, sales and marketing
efforts are critical to build out a viable ecosystem, and EON has made itself a leader in
the field by implementing very large, complex display projects for major corporations.
The Company’s focus on workflow application integration also distinguishes it from
other companies in the 3D space. While most focus heavily on consumer entertainment
and gaming, EON has recognized that 3D serves valuable, functional purposes and has
spent thousands of man-hours to develop application authoring tools that will seamlessly
enhance workflow and product lifecycle management functions.